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Up a levelUndergraduate Final Project Report
Annie Tan Wee Wen (2011) Consumers’ attitudes towards western and asian celebrity endorsement in cosmetics industry. Undergraduate Final Project Report thesis, Faculty of Entrepreneurship and Business. (Submitted)
Gomathy A/P Sangara Murthi, . (2011) Celebrity endorsement and the fashion world an emerging trend: the leverage of celebrity endorsement towards consumer buying behavior. Undergraduate Final Project Report thesis, Faculty of Entrepreneurship and Business. (Submitted)
Marshida Mohamad, . (2011) Celebrity endorsements: effectiveness on white goods purchase. Undergraduate Final Project Report thesis, Faculty of Entrepreneurship and Business. (Submitted)