Browse by Supervisor

A

Annie Tan Wee Wen (2011) Consumers’ attitudes towards western and asian celebrity endorsement in cosmetics industry. Undergraduate Final Project Report thesis, Faculty of Entrepreneurship and Business. (Submitted)

G

Gomathy A/P Sangara Murthi, . (2011) Celebrity endorsement and the fashion world an emerging trend: the leverage of celebrity endorsement towards consumer buying behavior. Undergraduate Final Project Report thesis, Faculty of Entrepreneurship and Business. (Submitted)

M

Marshida Mohamad, . (2011) Celebrity endorsements: effectiveness on white goods purchase. Undergraduate Final Project Report thesis, Faculty of Entrepreneurship and Business. (Submitted)