Digital Special Collection Portal

The perspective of the community on branding ‘Islam’ and its position In the development of islamic institutions


Citation

Nur Azuki Yusuff and Zuriati Mohd Rashid (2015) The perspective of the community on branding ‘Islam’ and its position In the development of islamic institutions. In: Second 21st Century Academic Forum Conference, 08 –10 March 2015, Harvard University. (Unpublished)

Abstract

Branding ‘Islam’ has become a trend nowadays. Efforts made by leading institutions towards

the state purpose of developing Islam or otherwise have other agendas in particular worldly

gains. There is also debate on the issues of Islamization the community. Peel off the notion of

writing highlights several leaders in Malaysia and later compared with the perspective of

local community. The discussion in this paper would like to highlight the issue of

institutional branding is essential to the seriousness and sincerity of the leading institution to

be more trustworthy for all planning and action in order to keep the image of Islam from any

disorders that worsen/defamation of religion.

Download File / URL

[thumbnail of Second 21st Century Academic Forum Conference.pdf] Text
Second 21st Century Academic Forum Conference.pdf

Download (248kB)

Additional Metadata

Item Type: Conference or Workshop Item (Paper)
Collection Type: Institution
Uncontrolled Keywords: Islam ; Malaysia; Malaysian Constitution.
Faculty/Centre/Office: Faculty of Language Studies and Human Development
Depositing User: Repository Admin
Date Deposited: 14 Aug 2016 09:09
Last Modified: 23 May 2022 11:17
URI: http://discol.umk.edu.my/id/eprint/9167
Statistic Details: View Download Statistic

Edit Record (Admin Only)

View Item View Item

The Office of Library and Knowledge Management, Universiti Malaysia Kelantan, 16300 Bachok, Kelantan.
Digital Special Collection (UMK Repository) supports OAI 2.0 with a base URL of http://discol.umk.edu.my/cgi/oai2