Innovation, stategic orientation and performance of Malaysian manufacturing SMES : a review

The objective of this study is to review the empirical studies to identify the effect of strategic orientation on innovation and financial performance among Malaysian manufacturing SMEs. This review paper highlighted the significant of innovation and strategic orientation for superior performance of a business. This study intended to determine how innovation and strategic orientation can improve the performance of Malaysian SME’s. This study also intended to design a framework for examining the mediating effect of innovation on the performance of Malaysian SMEs. By emphasizing on strategic orientation, this study will attempt to identify how such approach can improve the performance of SMEs in Malaysia. Findings of this study expected to improve our knowledge and understandings about the effect of strategic orientation on innovation and performance among manufacturing SMEs.