The environmental factors that influence success of women entrepreneurs : entrepreneurial intention as a mediator

– Entrepreneurship typically focuses on identifying opportunities in order to create values for

customers, yielding ultimate profit for the founders and investors. It also being a decisive factor which to

attain the competitiveness and dynamic character of today’s economic knowledge. However, the

Malaysian economic growth and personal propensity shows that women entrepreneurs recently become

the most important pool of resources. Based on the Ninth Malaysia Plan it had been stated that there are

about half of women in total population, with the increasing of representation at the professional,

managerial and technical levels. Increasingly involvement of women entrepreneurs in other country is

not only acknowledges and encourages but also influence women entrepreneurs to involve in the business

and it has become another opportunity and platform for the women folks to earn an economic income

outside of their home based business. Therefore, several studies had identified various factors which

indicate the successful woman entrepreneurs based on their performance in business. This study also

however, intends to develop a new model that focus on environmental which could influences the

successful of women entrepreneurs. Moreover, it’s also highlights the potential role of entrepreneurial

intention as a mediator in developing a business and the growth of performance women entrepreneurs,

particularly in Malaysia environment. The model was developed by using other studies and previous

literatures which do not indicate the mediator which plays an important role of successful women

entrepreneurs. This research not only benefits the government and country but also appears an

opportunity that can and should be grabbed taken by women entrepreneurs in developing and expanding

business widely.