Factors influencing consumer purchasing intention based on food labels

This is a paper that highlighted on factors that influence
the intention of consumers to buy food product based on
food labels. Food label consist of any written, printed or
graphic information that represent on the package of the
product or is exhibited near the food for the purpose of
promoting the sale or disposal. There are many factors
contributing to the use of food labels on purchasing
decision. Hence, the paper discusses on the factors
influencing consumer purchasing intention based on food
labels.