Corporate social responsibility and a drag racing attempt in combatting unlawful street racing

In current business environment, corporate social
responsibility (CSR) has become the powerful source for
competitive advantage and it became popular among companies
to uphold the image and contribute to the success of the
organization. This paper intends to investigate how CSR can
help in reducing social issues by conducting a drag racing
known as Sprint Test. This study is based on information
gathered thru questionnaires distributed to racers at the race
event. In depth interviews with a business owners and local
enforcement officer was conducted to clarify the effect of the
race event to local community. The importance of CSR as seen
through the prism of how social issue such as illegal racing can
be reduced and eliminated by having a proper race circuit was
established in this study.