Innovative and sustainable governance model of rural transformation center in agribusiness projects: a conceptual paper

Realising that the National Vision and National Agricultural Policy to make Malaysia a major world producer of food

and agricultural products; agricultural institutions in Malaysia have been given the task to help to improve the income

of target groups that covers the rural areas farmer, and the poor income group nationwide. This is line with the

National Key Result Area (NKRA), which may require all departments and agencies under the Ministry of

Agriculture and Agro-based Industry to improve the income levels, and hence the quality of life of these rural areas

farmers. In order to enhance the level of income, and create wealth in economy among these target groups, it is

critical to build innovative governance model for the rural transformation center so as to improve sales of agro-based

industry products. Hence, the objective of this paper is to focus on reviewing successful governance related to

managing the agribusiness products from rural farmers, planters, and low income groups of producers. The expected

outcomes highlight to formulate new policy, practice and reliable ways of assessing the innovative and sustainable

governance model for global agribusiness Institutions.