Motorsports management: opportunities, issues and challenges

The collaboration between FASTrack Autosports
Pte. Ltd. (Singapore) and UEM Land Berhad (Malaysia) to
build a RM3.5 billion Motorsports City
in Johor’s Iskandar
region provides greater prospects for the nation and to
motorsports devotees. Hence, this paper aims to focus on
certain motorsports issues including its opportunities and
challenges. It commences with the development of motorsports
in
Malaysia. Although, this paper is constrained by the paucity
of academic literatures on motorsports from the management
perspective however, together with the results of interview from
two key people in the motorsports industry and the authors’
experience with practitioners in the respective business, some
issues that came to light are pointed out including
organizational and human resource. On the basis of the
authors’ understanding of the progressively multifaceted
activities of this industry, much attention needs to be focused on
the opportunities of this sport and some issues are demanding
immediate actions. More awareness needs to be given to
motorsport events as well as increased research efforts on this
industry. Significant findings from the management
perspectives perhaps might influence policy making and
practice inside the track.