The Korean wave impact in Malaysia toward cultural, consumption and business opportunities

Korean wave also known as Hallyu wave. Hallyu wave start in Malaysia since mid-late 2000s, this wave came to Malaysia together with the promotional of increased ASEAN integration by regional government. There are many impact of Hallyu wave in Malaysia including impact on Malaysia cultural especially Malaysian young generation, impact on consumption and also give business opportunity to K-Pop fan and also others opportunities coming. This case study discovered that there are positive impacts of Korean Wave towards young entrepreneur that interest in K-Pop to generate income with open K-Pop shop around Malaysia.