The Kelantan Traditional Arts as indicators for sustainability: an introduction to its Genius Loci

The genius of a place (genius loci) is known as the presiding deity or spirit; therefore, every place has its own unique physical (tangible) and perceived (intangible) qualities. Kelantan state situated at the North East region of Malaysia is regarded as a “cultural pot of Malay culture.” The tangible and intangible heritage of Kelantan is not only known for uniqueness, but also the realistic traditional concept of art in Malay. Many forms of Malaysian heritage are believed to be originated from Kelantan; although they are later recognized as the Malay heritage, however, the uniqueness in Kelantan art makes it a masterpiece concept which cannot be found elsewhere in Malaysia. Among others are; the intricately designed moon-kite known as WauBulan, RebanaUbi and Kertuk drum, the bird singing activities and Mak Yong art drama named by UNESCO in 2004 as a masterpiece of the oral and intangible heritage of humanity. Thus, this paper seeks to highlight and illuminate on the Kelantan traditional arts. The paper also elaborates on the intrinsic values behind these unique heritages; analyzed the current issues and challenges and conclusively proposed how these issues can be addressed. These will guide on how the heritage values can be enhanced and sustained as genius loci.