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To purchase or not to purchase US products: role of religiosity, animosity, and ethno-centrism among Malaysian consumers


Citation

Zafar Ahmed and Murali Sambasivan and Rosdin Anang and Md Nor Othman (2013) To purchase or not to purchase US products: role of religiosity, animosity, and ethno-centrism among Malaysian consumers. Journal of Services Marketing, 27 (7). ISSN 0887-6045

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Item Type: Indexed Article
Collection Type: Institution
Date: 2013
Journal or Publication Title: Journal of Services Marketing
ISSN: 0887-6045
Faculty/Centre/Office: Global Entrepreneurship Research & Innovation Center (GERIC)
URI: http://discol.umk.edu.my/id/eprint/7480
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