Digital Special Collection Portal

RS Frenzy Apparel: A marketing challenge as a new player in uniform apparel market


Mohd Shaharunizam Mohd Shah (2014) RS Frenzy Apparel: A marketing challenge as a new player in uniform apparel market. Masters thesis, Universiti Malaysia Kelantan.


This is the case study of business challenge faced by new player in uniform apparel particularly in marketing issues. The case background provided complete information about background RS Frenzy Apparel, the apparel industry overview, competition and market segmentation, and the current scenario of uniform apparel. The case write-up also recommended and suggests the implementation plan for the alternative marketing strategies of RS Frenzy Apparel.
In the case study analysis, several strategic tools were employed which are (1) SWOT matrix analysis for developing of marketing strategies and plans, (2) FCB grid for build up strong brand and image of “”, and (3) New marketing mix for managing marketing channels, in order to evaluate the competitive position and direction for RS Frenzy Apparel. The findings were used to analyse the possible problem(s) and purpose best alternative solutions for RS Frenzy Apparel to embark on. The analysis also provided various scale of action plan to be undertaken by RS Frenzy Apparel in its effort to promote “” brand name and put RS Frenzy Apparel in the proper direction in meeting the marketing challenges in the uniform apparel industry.

Download File / URL

Full text not available from this repository.

Additional Metadata

Item Type: MBA/DBA Final Project Report
Collection Type: Thesis
Subject Heading: Business Management
Depositing User: Repository Admin
Date Deposited: 25 Aug 2015 01:50
Last Modified: 04 Aug 2022 03:55
Statistic Details: View Download Statistic

Edit Record (Admin Only)

View Item View Item

The Office of Library and Knowledge Management, Universiti Malaysia Kelantan, 16300 Bachok, Kelantan.
Digital Special Collection (UMK Repository) supports OAI 2.0 with a base URL of