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Marketing issues of a new company in the fashion industry : a case study of fabulous mom and baby boutique


Citation

Nor Aziah Amiruddin (2014) Marketing issues of a new company in the fashion industry : a case study of fabulous mom and baby boutique. Masters thesis, Universiti Malaysia Kelantan.

Abstract

This case is pertaining to new start-up company, Fabulous Mom and Baby Boutique which is operated as a one stop center for mother and baby’s products. The company focused on the Islamic concept of fashion which is long, loose and thick. As a new start-up company, this boutique concern about the important of fashion marketing strategies to penetrate the matured fashion market and the need of positioning their brand in order to build the customer trust and loyalty towards their products.

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Additional Metadata

Item Type: MBA/DBA Final Project Report
Collection Type: Thesis
Subject Heading: Start-up business enterprises
Subject Heading: Entrepreneurship - Marketing strategy
Depositing User: Repository Admin
Date Deposited: 10 May 2015 08:58
Last Modified: 04 Aug 2022 04:00
URI: http://discol.umk.edu.my/id/eprint/66
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