Marketing issues of a new company in the fashion industry : a case study of fabulous mom and baby boutique

This case is pertaining to new start-up company, Fabulous Mom and Baby Boutique which is operated as a one stop center for mother and baby’s products. The company focused on the Islamic concept of fashion which is long, loose and thick. As a new start-up company, this boutique concern about the important of fashion marketing strategies to penetrate the matured fashion market and the need of positioning their brand in order to build the customer trust and loyalty towards their products.