Factors that influence passengers satisfaction on service quality in low cost carrier airline: a case study among generation Y in Kelantan

Citation

Ismail, Ahmad Lutfi and Hamzah, Baderinajjah and Ismail, Badrunnaimah and Cheah, Jih Chyr (2015) Factors that influence passengers satisfaction on service quality in low cost carrier airline: a case study among generation Y in Kelantan. Undergraduate Final Project Report thesis, Faculty of Entrepreneurship and Business.

Abstract

This study was designed to study on Passenger satisfaction on Service Quality in Low cost carrier Airline: A case study among Generation Y in Kelantan.200 respondents were selected at airport randomly to identify the relationship of service quality such as reliability, tangibles, empathy, responsiveness, and assurance with customer satisfaction. Within the five factors, all the factors showed significant results. This research provided some new information for the low cost carrier airline industry

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Additional Metadata

Item Type:	Undergraduate Final Project Report
Collection Type:	Final Year Project
Date:	2015
Programme:	Bachelor of Entrepreneurship (Hospitality) with Honours
Institution:	Faculty of Entrepreneurship and Business
Faculty/Centre/Office:	Faculty of Entrepreneurship and Business
URI:	http://discol.umk.edu.my/id/eprint/6481
Statistic Details:	View Download Statistic

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