Finding market niche through marketing & product differentiation: a case study on HN healthy meals to u

The prevalence of diet-related chronic diseases have been on an upward trend in most developed nation, and Malaysia too has not been spared from this negative tide. Such was part of the preface stated in the Malaysian Dietary Guidelines published by the Ministry of Health Malaysia in 2010. Both government and non-government organizations have created various initiatives to help increase the public’s awareness on the importance of leading a healthy lifestyle.