This project presents the studies of product development of traditional cooling rice powder or bedak sejuk. Traditional cooling rice powder or can be known as bedak sejuk is a traditional cosmetic product made from rice. This cooling rice powder is applied not only on the face but it can be applied over the whole human body for skin protecting and healing. Through distribution of questionnaires, the improvement of bedak sejuk was decided. A survey to identify the usage percentage of bedak sejuk among students of Universiti Malaysia Kelantan, Jeli Campus was first conducted before the questionnaires were distributed. Based on the descriptive analysis of questionnaire obtained, aroma and packaging of bedak sejuk rated as the lowest score. The bedak sejuk was then improved in term of aroma instead of improvement in packaging because of some limitation. The improved bedak sejuk is then further analyzed with microbial testing and heavy metal testing for the safety evaluation of cosmetic product generally. From the study conducted, it shows that the sample bought in the market have the lowest content of microbes which is 0.15x105 cfu/ml. From the result obtained in heavy metal analysis, all samples are not contained mercury, lead and cadmium concentration above the permissible limit. Therefore, all the bedak sejuk' are safe for consumption.