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Customer satisfaction towards service quality at the government Hospital


Citation

Zulaikha Zulkifli (2012) Customer satisfaction towards service quality at the government Hospital. Undergraduate Final Project Report thesis, Faculty of Entrepreneurship and Business. (Submitted)

Abstract

This work presents the results of study completed in the customer satisfaction towards service quality at the government hospital at the Hospital Raja Perempuan Zainab 2. The objective of this study is to assess customer expectation and perception towards service quality at the government hospital in five dimensions and it also used to analyze the gap between customers expectation and perception towards service quality at the government hospitals. There were 100 questionnaires from the Hospital Raja Perempuan Zainab 2 and University Malaysia Kelantan was collected. Through this study customer satisfaction is measured by tangibility, reliability, responsiveness, assurance, and empathy. Based on the result it shows that customer satisfied with the service that provide by the government hospital. In order to test the relationship between customer satisfaction and service quality this study used descriptive and correlation analysis. In the general evaluation by respondents, from the gaps calculated, five dimensions surpassed the customer satisfaction.

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Additional Metadata

Item Type: Undergraduate Final Project Report
Collection Type: Final Year Project
Date: 2012
Uncontrolled Keywords: Customer satisfaction - Service quality - Expectation - Perceptions
Supervisor: Puan Rosliza Che Rahim
Programme: Bachelor Of Entrepreneurship (Commerce) Honors.
Institution: Faculty of Entrepreneurship and Business
Faculty/Centre/Office: Faculty of Entrepreneurship and Business
URI: http://discol.umk.edu.my/id/eprint/5491
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