Students intention purchasing towards organic cosmetics

This research is been doing to know on students acceptation regarding organic cosmetics from Universiti Malaysia Kelantan (UMK) student perception. By developing this research, we will know either student is aware of the organic cosmetics that have been developing by most of the cosmetics company and to know what drive their intention to buy organic cosmetics. Moreover this study will give benefit for future entrepreneur and manufacturer who want to enter this sector because they can know what type of preference when customer purchase cosmetics because this study more focuses on consumer behaviour and awareness. Cosmetics industries are something large and profitable but it also something that need specifics research and development to make sure the product not only effective but also safe to consumers and earth. This research will be beneficial to researchers who want to develop research regarding organic cosmetics or make it as their literature review.