Customer Perceptions towards Zero Plastic

Plastic bags are becoming a major environmental concern in many countries around the world. Plastic is ubiquitous and that makes it a huge problem for the health of both people and the planet. This study aims to examine factors which influence the customer perceptions towards zero plastic through the several objectives. The main objective of this research is to find out the customer that supports the campaign of zero plastic. The second objective is to enhancing public awareness of the negative impacts the usage of plastic bag. The third objective is to identify a profile of Malaysian customers who likely to use reusable shopping bags and the last objective is to recommend strategies that can use to give awareness to customer to reduce use of plastic bag. Factor examined include personal demographic such gender, age, race, education level and resident of respondent. The other factors examined are values and attitudes of customer towards environment. A total of 130 questionnaires were distributed randomly to consumer of plastic bag around Kota Bharu, Kelantan. Data collected was analyzed using Statistical Package for Social Science (SPSS) version 16.0. Finding show that customers care about their relationships with others, which translates into certain concern for the welfare of others such become an environmentally friendly. This research also may influence the consumers to adopt positive environmental attitudes to support these customers value orientation. Discussion on findings, conclusion and limitations of study are also included in this report.