Factors influencing the intention of paddy farmers toward converting paddy land to development land in Kelantan

Generally, rice is one of the main foods to meet the needs of human consumption. However, rice production in Malaysia has been reduced due to rapid urbanization. Rapid urbanization has led to changes in land patterns. Most paddy fields have been transformed into residential areas. Rapid urbanization is in place to meet demand from the housing, commercial, infrastructure and industrial sectors. In Malaysia, agriculture is the second contributor to the Gross Domestic Product. However, the trend has changed in the 1970s until today. Therefore, efforts should be made to avoid the continued conversion of paddy land. At present, there are some issues that lead to this problem; first of all, paddy farmers face a decline in rice production. Secondly, paddy farmers face a natural disaster that destroys rice production because rice can no longer be used as a human food source. Third, in relation to rapid urbanization that affects paddy land own by farmers. This project is to evaluate the factors that influence rice farmers' attitude towards converting paddy land into development land in Kelantan using the Theory of Planned Behavior. Purposive sampling techniques were used in choosing 103 paddy farmers in the Kota Bharu region, Kelantan. In this study, four methods of analysis that are descriptive analysis, reliability analysis, Chi-square test and factor analysis are used to achieve the study objectives. The findings show that the most influenced factor is attitude. Generally, farmers have changed their paddy land into development land based on their own attitudes