Technology innovation in influencing the creation of market for digital batik printing of Pantai Cahaya Bulan.

This study is to examine the innovation in batik printing technology. Today batik industry has been replacing the dyeing method and wax stamp developed printing method that is more convenient and helps batik craftsman. This has a major impact on the demand and supply in the batik market. Injection of technology and innovation towards batik industry provide potential to manufacturing batik to remain everlasting in the future. Inkjet printing technology plays a big role and gave an evolutionary change in the batik industry in Malaysia especially in Kelantan. This study focuses on batik industry should emphasize the use of software, computer and mass printing batik while not forgetting the traditional characteristics that exist in the batik industry. This is to help them to maintain the batik industry in order not expire in time.