Kelantan youth entrepreneurs participation in halal food product labelling

Youth is the future of every nation and important asset to the economics of country development. Currently, young entrepreneurs involvement in halal food industry is increase due to Malaysia government policy which are providing incentives, continue supports and various strategies or programs to develop youth entrepreneurs. This is a milestone in becoming Malaysia Halal Hub on 2020 since Malaysia has a good potential in halal food products marketing. The main issues arise due to shortage of networking between youth entrepreneur and industrial cooperation that is expert in business. Youth entrepreneur are not concern on product halal-ness, and the highest bankruptcies among Malaysian companies comes from young entrepreneurs. The numerous Halal logo from various countries and certifying agencies on product packaging issues. The objectives of this study are to determine the level of participation among youth entrepreneur towards halal label, to investigate the relationship between attitude, subjective norms and perceived behavior control and Kelantan youth entrepreneur's participation in halal food product labelling and to identify most influence factors towards Kelantan youth entrepreneur participation in halal food product labelling. In this study, purposive sampling method is used through contributing questionnaire survey among youth entrepreneurs in Kelantan by using Theory of Planned Behaviour (TPB). The findings of study are high participation level of youth entrepreneur in halal food product labeling and there is i3ositive relationship between attitude, subjective norms and perceived behavior towards participation and subjective norms is most influence factor towards entrepreneur participation in halal food product labelling in Kelantan.