Effectiveness Of Video Testimonial In Social Media Marketing To Promote Service At Company Laser Light Skin Centre.

This research aims to develop video testimonial related to services at Laser Light Skin Center to identify the effectiveness of video testimonials in social media marketing to promote services at the company. Video testimonial has an influence in social media marketing because many people prefer watching videos more than reading long texts. Through video testimonials, many people can understand the company’s services by listening to the experiences of others people. Video testimonial can be about the service by adding a higher layer of trust. Video testimonial related to service of Laser Light Skin Center is studied to determine its effectiveness in social media marketing. From this research, video testimonial is been proven that is a very effective media for promoting the service of laser treatment at Laser Light Skin Centre.