The intention of purchase behaviour toward family takaful in Kota Bharu, Kelantan

This research paper aims to study and raise the awareness and knowledge towards the importance of having family takaful in each person and to give understanding about family takaful among the people to ensure each people take serious about having family takaful to protect their family members in future. Besides, this research paper also aims to encourage people and increase the number of purchaser of family takaful especially the people in Kota Bharu, Kelantan. This research paper is using quantitative research approach and the data collection was collected by online questionnaire that has been distributed through email, whatsapp and other applications. This research paper indicates that the people within the area of Kota Bharu already have family takaful insurance but still lacking in knowledge upon it in depth which means some people still not believe on how beneficial family takaful is for their future. Findings showed a few factors as the triggering factors to the intention of purchase behavior toward family takaful. It also shows that there also many of people have good knowledge and known well about family takaful. Thus, this study was done with the purpose to identify the contributing factors that may influence the intention of purchase behavior toward family takaful in Kota Bahru, Kelantan.