Factors influencing the use of cashless financial transactions among University Malaysia Kelantan (UMK) City Campus students.

Nowadays, people tend to use cashless transactions more than physical payments especially during pandemic Covid-19. The main objective of this study is to determine the relationship between convenience, security, social influence, and speed with intention in the use of cashless financial transactions among UMK City Campus students. It is also to identify the factors influencing the use of cashless financial transaction among UMK City Campus students. A total of 379 questionnaires were collected. Using SPSS tools containing Reliability and Validity Test, Descriptive Testing, Pearson Correlation Analysis and Multiple Linear Regression Analysis, data analysis was carried out. The result shows the significant correlation between convenience, security, and speed with the intention of cashless financial transactions while the social influence does not have significant correlation with intention of the use of cashless financial transactions. In conclusions, the findings of this study proven that convenience and speed are a factor influencing the use of cashless financial transactions among UMK City Campus students while social influence and security are not influencing the dependent variable. This study has implications for businesses, financial institutions, government, and the individual consumer. With cashless financial transactions, society and consumers can save their time and no longer have to queue up for ATM services and carry cash.