The determinant factor of takaful selection among community in Kelantan

The purpose of this research is to determine customer selection towards awareness of takaful among community in Kelantan. to determined customer selection towards knowledge of takaful among community in Kelantan and to determine customer selection towards needs of takaful among community in Kelantan. this study collected data from 255 respondent from questionnaire through google form. in data collection, the researcher’s uses probability sampling method to determine the population in this study. the finding from this research shown that community in Kelantan have awareness, knowledge and needs in choosing takaful. the limitation of this study is because of the population only in Kelantan. this study gives valuable reference to takaful companies which could give a benefit to future researcher and the society especially Muslim customer.