The factor that affecting the willingness to utilize e-hailing services among students in Kelantan

The purpose of this study is to get a clear picture of the factors that play a large role in the willingness to utilize e-hailing services among students in Kelantan. Accessibility, convenient, safety, and price will be used as independent variables in this study, the dependent variable is the willingness to utilize e-hailing, and the mediating variable is quality service. We selected 384 respondents among students in Kelantan who use e-hailing services to conduct a questionnaire survey. This study uses Statistical Package for Social Science (SPSS) version 26.0, to analyze data and obtain descriptive analysis, reliability analysis and, Pearson’s correlation analysis to test the objectives and hypotheses of the study. The results show that accessibility, convenient, safety and price have significant effect on customer utilization.