Factors influencing business resilience post Covid-19 pandemic among Micro and Small Enterprises (MSE) in Kelantan

The COVID-19 pandemic, an unprecedented global crisis, disrupted businesses and economies worldwide. Micro and small enterprises (MSE) in Malaysia face the challenge of maintaining their business resilience after COVID-19 in terms of financial strategy, digital transformation, and dynamic capability. The aim of this study is determining relationship and contribution a financial strategy, digital transformation, and dynamic capability to business resilience for MSEs in Kelantan. A quantitative research study was conducted online and physical with 155 MSEs in Kelantan, through a Google Form and booklet. The researchers used the Statistical Package for the Social Sciences (SPSS) version 26 to analyse the results of the data obtained. The findings indicate that all hypotheses have been accepted, with the dynamic ability demonstrating the highest correlation coefficient. The study employed multiple linear regression analysis to examine the effect of factors on the business resilience among micro and small enterprises (MSEs). The study findings indicate that the utilisation of dynamic capabilities and digital transformation has had a favourable impact on the ability of micro and small enterprises (MSEs) to withstand and recover from business challenges. Consequently, this study has various implications that are relevant as they provide an overview of the factors influencing the business resilience of micro and small firms in Kelantan. This study also contributes as a basic element to facilitate the development of initiatives that aim to help Micro and Small Enterprises (MSE) in their recovery and progress after the pandemic.