Exploring predictive factors influencing entrepreneurial performance among undergraduate of Universiti Malaysia Kelantan

The paper aims to investigate the factors that have an impact on the entrepreneurial performance of undergraduate students. The Theory of Planned Behavior suggests that a person's attitude, perceived behavioral control, and subjective norms can influence their behavior and purpose. Those factors imply that a combination of internal and behavioral factors can determine the predictive factors that impact entrepreneurial performance. Internal factors, such as an entrepreneur's willingness, ability, and traits, combine with positive entrepreneurial behaviors to influence performance. The study collected primary data from a sample of two hundred undergraduate students of Universiti Malaysia Kelantan who were studying business in any field or period. SPSS tools were used for descriptive analysis, reliability and validity analysis, normality analysis, and Spearman correlation analysis to investigate the relationship between each factor and entrepreneurial performance. The findings revealed that there were significant relationships between the predictive factors and the entrepreneurial performance of undergraduate students at Universiti Malaysia Kelantan. However, these relationships varied in terms of their degree of influence.