The effect of increasing the expenses on business performance among microenterprises Hawker in Kelantan

The purpose of this study was to examine the effect of increased expenses on business performance among microenterprise hawkers in Kelantan. Now, Malaysians are hotly discussing the issues of the sudden increase in the price of goods, especially the increase in the price of basic goods such as flour, sugar, cooking oil and rice. This situation causing most microenterprises to experience difficulties in running their business, especially in the service sector such as selling food. Therefore, this research will examine the relationship between increased expenses on business performance with four behavioral factors that include the price of goods, customer demand, market conditions and business characteristics. Quantitative research was used and conducted on 384 respondents who are hawkers around Kota Bharu, Kelantan. Based on the data obtained through SPSS version 26 analysis, the independent variables which are price factors, customer demand, market conditions and business characteristics have a strong significant relationship with the business performance of microenterprise hawkers in Kota Bahru. All mean values in this research are between 3.6836 to 3.8921. This means that all the mean values of the variables are in an agreed or good position. The study's results indicate that the business characteristics factor has the most significant influence on the impact of increased expenses on the business performance among microenterprise hawkers in Kelantan. This research also includes limitations and recommendations to help future research to better understand the impact of rising commodity prices on business performance, especially among microenterprise hawkers.