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The viral marketing role in directing customer purchasing decision regarding food in tiktok


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Muhammad Fikri Akmal Mohd Anura and Muhammad Farez Nabil Abd Wahab and Muhammad Harriz Erfan Zamani and Muhammad Faisal Arif Rosdi (2023) The viral marketing role in directing customer purchasing decision regarding food in tiktok. Final Year Project thesis, Universiti Malaysia Kelantan. (Submitted)

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Item Type: Undergraduate Final Project Report
Collection Type: Final Year Project
Date: 2023
Number of Pages: 57
Call Number: H6
Supervisor: Dr Nur Azimah Binti Othman
Programme: Bachelor of Entrepreneurship (Hospitality) with Honours
Institution: Universiti Malaysia Kelantan
Faculty/Centre/Office: Faculty of Hospitality, Tourism and Wellness
URI: http://discol.umk.edu.my/id/eprint/14003
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