Determinants of cash waqf awareness among Muslims in Kelantan

Cash Waqf is an important fundraising instrument in Islam. In line with the growing technology, the Waqf institution implements various strategies that enhance exposures and acknowledgement of cash waqf. Thus, the purpose of this study is to determine of cash Waqf awareness among Muslims in Kelantan. In achieving the objectives of the study, a quantitative approach was used. The sampling method used in this study was the probability sampling technique which was simple random sampling. This study is based on primary data collected via an online structured questionnaire from a sample of 252 respondents. The data was analyzed using the Social Science Statistical System (SPSS) programming. From the findings, the study concludes that four independents variable which is understanding, promotion, religiosity, and background correlate with awareness to contribute to cash Waqf among Muslims in Kelantan. Overall, it is anticipated that these findings will enable waqf institutions in Kelantan to devise efficient marketing strategies to attract more donors to contribute to cash Waqf, thus ensuring the success of cash Waqf in Kelantan. This study also emphasized the implications of the findings for future research as well as the study's limitations.