Factors influencing the intention to use fitness apps among generation z

This study aims to examine the factors Influencing the Intention to Use Fitness Apps among Generation Z. The study employs the non-probability selection approach of purposive sampling to survey a total of 130 respondents who use different types of Fitness Apps. The data collected was analyses using frequency, descriptive statistics, Cronbach's alpha, and Pearson correlation analysis with the aid of IBM SPSS Statistics version 25 software. The findings of this study reveal that perceived usefulness, perceived ease of use, health consciousness, and dietary culture
have significant associations with intention to use fitness apps among generation Z. In conclusion, the findings of this study can be used as a guide for Fitness Apps companies and academics looking to understand further the influence of intention to use fitness apps among Generation Z.

Keywords: Fitness apps, perceived usefulness, perceived ease of use, health consciousness, dietary culture