Perception of halal products on animal feed among fish farmers in Pahang

Perception fish farmers towards animal halal feed products are useful assets for the economic development of a country. In addition, some fish farmers are more accepting and open-minded compared to another fish farmer. The perception of fish farmers in halal food products nowadays is influence by the government incentives that provide various options for fish farmers to create interest in entrepreneurship such as providing initial capital and program. The main problem arises fish farmers are lack of knowledge, awareness and understanding of procurement, processing, marketing and economics to enter the animal feed halal product. Besides, there are a less than number of fish farmers using the halal logo in product packaging. A less than number of fish farmers have difficulty applying halal certificates from the Department of Islamic Development Malaysia (JAKIM) and lack of networking with industry experts. The sample size are 50 respondents of fish farmers and was conducted in Pahang area. This study carried out based on three objectives, to determine the level perception of fish farmers in animal feed halal products in Pahang, to investigate the relationship of attitude, subjective norms and perceived behaviour control towards fish farmers perception in halal food products in Pahang and to identify the most influential factor of fish farmers perception in halal food products in Pahang Next, this study used a purposive sampling method through questionnaire that has been distributed among fish farmers in Pahang by applying the Theory of Planned Behaviour (TPB). The findings for this study are perception of Halal products on animal feed among fish farmers in Pahang. There is a significant relationship of attitude, subjective norms and perceived behaviour control towards fish farmer’s perception in animal feed halal products in Pahang. In addition, perceived behaviours control is the most influential factor of fish farmers in animal feed halal products in Pahang. Lastly, the confirmatory factor analysis showed that it has an acceptable model of fit.