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Online customer’s satisfaction towards the quality of grabfood services in Pengkalan Chepa during covid-19


Citation

Aina Dayana Abd Aziz and Muhammad Aimie Hafiz Azmi and Nur Intanaqilah Zakaria and Noor Hidayah Khairudin (2023) Online customer’s satisfaction towards the quality of grabfood services in Pengkalan Chepa during covid-19. Final Year Project thesis, Universiti Malaysia Kelantan. (Submitted)

Abstract

This research aim to investigate online customer’s satisfaction toward the quality of Grabfood services in Pengkalan Chepa during Covid-19. Factor that related to this study is customer service, security perception, purchasing process convenience and product information quality. In this research we use quantitative research method to find the respondent. The total of respondent that researcher collect in this research is 384 respondents. The researcher also use the IBM SPSS (Statistical Package for Social Science) Statistics version 26.0 to analysis the result from questionnaire. To analysis the result researcher execute descriptive analysis, validity and reliability analysis, Pearson’s correlation coefficient analysis and multiple linear regression. The result from this analysis show that there are positive relationship between dependent variable which is quality of Grabfood services in Pengkalan Chepa during Covid-19 and independent variable which is customer service, security perception, purchasing process convenience and product information quality. The researcher provided the implication, limitation and recommendation of the research in order to conduct future research.

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Additional Metadata

Item Type: Undergraduate Final Project Report
Collection Type: Final Year Project
Date: 26 January 2023
Number of Pages: 105
Call Number: SAL 2023/020
Supervisor: Prof. Madya Ts. Dr. Muhamad Saufi Bin Che Rusuli
Programme: Bachelor of Entrepreneurship (Logistic and Distributive Trade)
Institution: Universiti Malaysia Kelantan
Faculty/Centre/Office: Faculty of Entrepreneurship and Business
URI: http://discol.umk.edu.my/id/eprint/13337
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