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The key drivers in using mobile payment (M-Payment) among student City Campus, Universiti Malaysia Kelantan.


Citation

Nurul Farah Umairah Muhammad Rosol and Nur Alyamiza Ismail and Siti Nor Aishah Othman and Liaw Chun Ming (2023) The key drivers in using mobile payment (M-Payment) among student City Campus, Universiti Malaysia Kelantan. Final Year Project thesis, Universiti Malaysia Kelantan. (Submitted)

Abstract

Nowadays, people tend to use mobile payment transactions more than physical payments. The main objective of this study is to identify the relationship between perceived security, trust, social influence and effort expectancy with behavioural intention to use mobile payment UMK City Campus students. A total 372 of questionnaires were collected. Using SPSS tool containing Descriptive Analysis, Reliability and Validity Test, and Spearman Correlation Analysis, data analysis carried out. The results show the significant correlation between perceived security, trust, social influence and effort expectancy with behavioural intention to use mobile payment. In conclusions, the finding of this study proven that perceived security, trust, social influence and effort expectancy are factor influencing the behavioural intention to use mobile payment among UMK City Campus student. The study has implication for business, financial institutions, government and the individual consumer. With mobile payment, society and consumers can save their time and no longer have to queue up for ATM services and carry cash.

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Additional Metadata

Item Type: Undergraduate Final Project Report
Collection Type: Final Year Project
Date: 23 January 2023
Number of Pages: 93
Call Number: SAK 2023/027
Supervisor: Dr. Nur Ain Ayunni Binti Sabri
Programme: Bachelor of Entrepreneurship (Commerce)
Institution: Universiti Malaysia Kelantan
Faculty/Centre/Office: Faculty of Entrepreneurship and Business
URI: http://discol.umk.edu.my/id/eprint/13206
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