Factors influencing attitude towards social commerce sites among undergraduate students at the Faculty Of Entrepreneurship And Business, Universiti Malaysia Kelantan

Nowadays, online shopping is gaining ground in Malaysia, especially for undergraduate students. Buying online on social commerce sites is easier and saves time because all transactions are done virtually. The facility is very suitable for undergraduate students who have time constraints to go out shopping and also want something quick and easy. This study aims to determine the factor influencing attitude towards social commerce sites among undergraduate students at the Faculty of Entrepreneurship and Business, Universiti Malaysia Kelantan. The quantitative approach was used to conduct this study. A total of 341 online questionnaires were collected. The respondents are from undergraduate students at the Faculty of Entrepreneurship and Business (FKP), Universiti Malaysia Kelantan. Descriptive analyses and spearmen’s analyses are used in this study. Perceived trust, perceived ease of use, perceived usefulness, and perceived social presence as the factors that influencing the attitude towards social commerce sites among undergraduate students at the Faculty of Entrepreneurship and Business, Universiti Malaysia Kelantan. With the limitation of the sample size and population, the future study researcher can investigate a bigger population throughout Malaysia.