Factor Affecting Towards Hyper-Personalization Through Digital Clienteling Among Malaysian Online Users

The purpose of this proposal study is to identify the relationship between digital clienteling and customer adoption for online business in Malaysia. This study also can help us to find the relationship digital clienteling and customer adoption intention for online business in Malaysia. We also determine to find the relationship between digital clienteling and customer loyalty for online business in Malaysia. The target population that used to identify the interest of researching and analyzing to define this research in detail. The sample size from data respondent is based on demographics factors including age, gender, marital status, state, race and also what business they choose for their online business, and we also collect the data about their consumer who buy their product to determine their marketing campaign effectiveness, customer intention to buy their product and the customer loyalty toward certain kind of product. For example, between a certain famous brand of toothpaste product like Darlie and Colgate. Which one the consumer prefer more, is the marketing campaign that they do effective and did customer change their toothpaste product brand regularly. The sample size can be generally represented by the variables of n while population variable of N. this research will be carried using the survey Google form to create the data from respondent. This study considered focused for Malaysia citizen. The duration to focus and end this study is in 6 months while in this semester 7. The respondent will be given the same type of questionnaire such as types of Likert Scales question for them to answer their survey for this research. Likert Scale research that we use is important instrument to measure the relationship between digital clienteling with marketing campaign, customer adoption intention and customer loyalty for online business in Malaysia. The study will employ quantitative data to achieve this goal.