E-commerce trends during Covid-19 pandemic in Malaysia

The emergence of Covid-19 disease had caused the government to make the precautionary step to be followed by the community known as Standard Operating Procedure (SOP) to avoid infection which also affect and made changes to e-commerce trends in Malaysia. The main purpose of this study is to clarify the trends of e-commerce in Malaysia due to the existence of the Covid-19 pandemic. The qualitative research method was used to conduct this study by referring to journals, official websites (WHO, KKM, and OECD), and online news portals. Through this study, the discussion comprises three matters including knowledge of e-commerce trends response to the pandemic, customer behavior during Covid- 19 in Malaysia, and the impact of Covid-19 on e-commerce trends in Malaysia. The findings of the research objective to examine consumer behavior during Covid-19 in Malaysia suggest that consumer purchasing behavior and the shopping experience are both influenced by consumer concerns about a shortage of goods available. The Covid-19 pandemic had drastically transformed traditional shopping, and it was likely to force people to adopt new norms and practices. The e-commerce industry has grown as a result of the Covid-19 pandemic in Malaysia. This can be stated that the effect of the Covid-19 pandemic caused the trend of e- commerce in Malaysia to increase.