Digital Special Collection Portal

E-commerce trends during Covid-19 pandemic in Malaysia


Citation

Azrul Iskandar Zainuddin and Balqis Sofea Norhisham and Batrisyia Ezani and Dayang Marinah Mardin (2023) E-commerce trends during Covid-19 pandemic in Malaysia. Final Year Project thesis, UNIVERSITI MALAYSIA KELANTAN. (Submitted)

Abstract

The emergence of Covid-19 disease had caused the government to make the precautionary step to be followed by the community known as Standard Operating Procedure (SOP) to avoid infection which also affect and made changes to e-commerce trends in Malaysia. The main purpose of this study is to clarify the trends of e-commerce in Malaysia due to the existence of the Covid-19 pandemic. The qualitative research method was used to conduct this study by referring to journals, official websites (WHO, KKM, and OECD), and online news portals. Through this study, the discussion comprises three matters including knowledge of e-commerce trends response to the pandemic, customer behavior during Covid- 19 in Malaysia, and the impact of Covid-19 on e-commerce trends in Malaysia. The findings of the research objective to examine consumer behavior during Covid-19 in Malaysia suggest that consumer purchasing behavior and the shopping experience are both influenced by consumer concerns about a shortage of goods available. The Covid-19 pandemic had drastically transformed traditional shopping, and it was likely to force people to adopt new norms and practices. The e-commerce industry has grown as a result of the Covid-19 pandemic in Malaysia. This can be stated that the effect of the Covid-19 pandemic caused the trend of e- commerce in Malaysia to increase.

Download File / URL

[thumbnail of GROUP 6.pdf] Text
GROUP 6.pdf

Download (1MB)

Additional Metadata

Item Type: Undergraduate Final Project Report
Collection Type: Final Year Project
Date: 15 January 2023
Number of Pages: 81
Call Number: SAB 2023/006
Supervisor: Dr. Mohd Zulkifli Bin Muhammad
Programme: BACHELOR OF BUSINESS ADMINSTARTION (ISLAMIC BANKING AND FINANCE) WITH HONOURS
Institution: UNIVERSITI MALAYSIA KELANTAN
Faculty/Centre/Office: Faculty of Entrepreneurship and Business
URI: http://discol.umk.edu.my/id/eprint/11890
Statistic Details: View Download Statistic

Edit Record (Admin Only)

View Item View Item

The Office of Library and Knowledge Management, Universiti Malaysia Kelantan, 16300 Bachok, Kelantan.
Digital Special Collection (UMK Repository) supports OAI 2.0 with a base URL of http://discol.umk.edu.my/cgi/oai2