Factors influencing intention to purchase halal cosmetic products among muslim consumer in Malaysia

This study intends to examine the factors influencing intention to purchase halal cosmetics products among Muslim Consumers in Malaysia. The independent variables of this study consists of Muslim consumers’ awareness, knowledge, attitude, religiosity concern and financial capability, whereas the dependent variable in this study is the intention to purchase Halal cosmetic products. A quantitative research method and a questionnaire were used as the research instrument to collect data. This study employed a convenience sampling method, and 384 respondents were evaluated in this study. Structured questionnaire was used and the data was collected using Google Forms. The data collected is analyzed using Statistical Packages for Social Science Version 26 (SPSS Version 26) software based on descriptive statistics, reliability analysis, and Pearson correlation analysis. As for the result, all of the independent variables (Muslim consumer awareness, knowledge, attitude, religiosity concern and financial stability) studied in this research have a significant positive relationship with the dependent variable namely intention to purchase halal cosmetic products. In these situations, it is advised that marketers link their products to Islamic beliefs and criteria, such as a certified halal logo and ingredients, in order to foster a positive attitude among Muslim consumers. The main limitation is related to the selection of respondents, that is only Muslim respondents can answer the google form. This is because, the respondents are made up of different people, different ages and different opinions. In order for future data collection to accurately represent actual consumption patterns, it is advised that data be gathered from all states in Malaysia using a random sampling method.