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Strategic management for business sustainability : A case of traditional herbal medicine company


Citation

Siti Normarinee Ahmad (2015) Strategic management for business sustainability : A case of traditional herbal medicine company. Masters thesis, Universiti Malaysia Kelantan.

Abstract

A business is easy to create but it is difficult to sustain for a long period. It is because the taste and preference of consumer will change over the time. A successful entrepreneur will alert and use strategic management effectively. The case analysis is based on small entrepreneur company who produce traditional herbal medicine.

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Additional Metadata

Item Type: MBA/DBA Final Project Report
Collection Type: Thesis
Subject Heading: Sustainability
Depositing User: Repository Admin
Date Deposited: 25 Aug 2015 02:19
Last Modified: 04 Aug 2022 03:34
URI: http://discol.umk.edu.my/id/eprint/114
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