Strategic management for business sustainability : A case of traditional herbal medicine company

Citation

Siti Normarinee Ahmad (2015) Strategic management for business sustainability : A case of traditional herbal medicine company. Masters thesis, Universiti Malaysia Kelantan.

Abstract

A business is easy to create but it is difficult to sustain for a long period. It is because the taste and preference of consumer will change over the time. A successful entrepreneur will alert and use strategic management effectively. The case analysis is based on small entrepreneur company who produce traditional herbal medicine.

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Item Type:	MBA/DBA Final Project Report
Collection Type:	Thesis
Date:	2015
Subject Heading:	Sustainability
Supervisor:	Dr. Anis Amira Ab. Rahman
Programme:	Malaysian Graduate School of Entrepreneurship and Business
Institution:	Universiti Malaysia Kelantan
URI:	http://discol.umk.edu.my/id/eprint/114
Statistic Details:	View Download Statistic

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