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Roles of value, belief and personal norm on green cosmetics purchase behaviour with e-worm as a moderator.


Citation

Azila Jaini (2020) Roles of value, belief and personal norm on green cosmetics purchase behaviour with e-worm as a moderator. Doctoral thesis, Universiti Teknologi Malaysia.

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Item Type: UMK Etheses
Collection Type: Thesis
Date: 2020
Subject Heading: Word-of-mouth advertising
Subject Heading: Consumer behavior
Subject Heading: Green cosmetics
Subject Heading: Purchase behaviour
Number of Pages: 231
Call Number: HF5827.95 .A95 2020 tes
Supervisor: Prof. Madya Dr. Farzana Quoquab Habib.
Programme: Doctor of Philosophy
Institution: Universiti Teknologi Malaysia
Faculty/Centre/Office: Faculty of Entrepreneurship and Business
URI: http://discol.umk.edu.my/id/eprint/10746
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