Roles of value, belief and personal norm on green cosmetics purchase behaviour with e-worm as a moderator.

Citation

Azila Jaini (2020) Roles of value, belief and personal norm on green cosmetics purchase behaviour with e-worm as a moderator. Doctoral thesis, Universiti Teknologi Malaysia.

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Item Type:	UMK Etheses
Collection Type:	Thesis
Date:	2020
Subject Heading:	Word-of-mouth advertising
Subject Heading:	Consumer behavior
Subject Heading:	Green cosmetics
Subject Heading:	Purchase behaviour
Number of Pages:	231
Call Number:	HF5827.95 .A95 2020 tes
Supervisor:	Prof. Madya Dr. Farzana Quoquab Habib.
Programme:	Doctor of Philosophy
Institution:	Universiti Teknologi Malaysia
Faculty/Centre/Office:	Faculty of Entrepreneurship and Business
URI:	http://discol.umk.edu.my/id/eprint/10746
Statistic Details:	View Download Statistic

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