Best practice for family business management: sustainability issues.

This study is about creating new knowledge and better understanding towards methods on how family business can sustain in a current market. Objective of this study is to analyse how Kelantan entrepreneurs manage their family business. Examine the actions taken by Kelantan entrepreneurs in dealing with issues and challenge in the family business. To propose method that could be implemented by Kelantan family business entrepreneurs to sustain their business. This study is focuses on family business, Kelantan entrepreneurs as well as human resources to study what are methods should be taken on sustaining the business. 10 entrepreneurs selected for this study. The selected respondents have family businesses as well as they are experienced in family business. Qualitative method will be used in this study to obtain accurate and precise information to respond the objectives of this study. The results of this study will give clear pictures how they spur their business development and help them in new methods of approach in sustain the existing business