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Abdul Wahid Esdar and Afiqah Abd Razak and Bb Ellyna Brahim and Cassiedy Thomas (2024) Perceived ESG (environmental, social, governance) towards customer purchase intention in Malaysia: the mediating role of brand credibility, brand image, and perceived quality. Final Year Project thesis, University Malaysia Kelantan. (Submitted)
Alvin Low Zhen Keen and Aeshah Hartini Adnan and Abdul Helmi Razak and Fatimah Fatih Saipul Anuar (2023) Factor Affecting Towards Hyper-Personalization Through Digital Clienteling Among Malaysian Online Users. Final Year Project thesis, Universiti Malaysia Kelantan. (Submitted)