Digital Special Collection Portal
[atom feed icon] Atom [rss feed] RSS 1.0 [rss 2 feed] RSS 2.0

Browse by Supervisor

[up] Up a level
Group by: Item Type | Creators | Date | No Grouping
Number of items: 1.

Tan, Julia Yin Yin (2021) The impact of advertising appeals on Malaysian consumers’ preference towards Chinese smartphone brands. Doctoral thesis, Xiamen University. (In Press)

This list was generated on Mon Mar 3 04:26:04 2025 +08.

The Office of Library and Knowledge Management, Universiti Malaysia Kelantan, 16300 Bachok, Kelantan.
Digital Special Collection (UMK Repository) supports OAI 2.0 with a base URL of http://discol.umk.edu.my/cgi/oai2