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2023
Nik Nur Amalin Nik Mohd Azmi (2023) An effective product innovation, pricing techniques and e-commerce influence consumer buying behaviour of small and medium sized enterprises (SMEs) in Malaysia. Masters thesis, Universiti Malaysia Kelantan. (Submitted)
Nisa Nurhanisah Maderi (2023) Influencing factors of purchase intention among generation Y: a case study on Shopee. Masters thesis, Universiti Malaysia Kelantan. (Submitted)